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The Focus Group is 60 Years Old

Focus Groups / By Casey Mintzer

The Focus Group turned 60 years old in 2016. These targeted discussions were developed in 1956 by a sociologist by the name of Robert Merton. Back then, the definition of a Focus Group was rigid, exactly 6-10 people and often held in an unwelcoming environment. And of course, they were always done in person. However, …

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Does New Orleans Need More Hotels?

Leave a Comment / New Orleans / By Christopher Cantrall

As the honeymoon phase with short-term rentals comes to a close, and New Orleans, like many other cities, begins to crack down on STRs and Airbnbs, the need for more hotels is as evident as ever. According to this article from Nola.com, if you think the city of New Orleans has reached its limit when it …

Does New Orleans Need More Hotels? Read More »

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